ICV2 Looks at the Current State of Kids' Comics

Among Adults who buy books, 1 in 10 read comics

Thanks to M. Streeter for calling my attention to this report from Simba, a company that helps publishers understand their markets. According to the study, comics readers are a strong force among those who buy books of all kinds.

A quote from the report that is making the rounds: "...about 70% of adults who have read comics in the previous 12 months also bought at least one book. This is quite notable, given that only about 56% of the entire U.S. adult population buys books....."

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